The Ultimate Guide to Building a Prospecting Sequence | Vouris
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The Ultimate Guide to Building a Prospecting Sequence | Vouris
So useful is this technique that an Amazon product launch almost always begins with what we used to call a future press release—an announcement of the product written before its development even began, used for internal purposes only.
John Rossman • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
Beats build scenes. Scenes then build the next largest movement of story design, the Sequence.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
THE FOUR M3 SEQUENCING MISTAKES 1. Seduction first—to start at the end. 2. Comfort first—to start in the middle. 3. Attraction but no comfort—to start at the beginning but skip the middle and go straight to the end. 4. Attraction and comfort only—to start at the beginning but get stuck in the middle.
Lovedrop • The Mystery Method: How to Get Beautiful Women Into Bed
The first email of an SPP is critically important, as it establishes the frame for which the entire promotion is understood, and it launches a prospect on a journey that we know — but they don’t — will end with an offer perfectly positioned as a solution to a problem we know they care about solving