Broadly, the line between excludable and non is the line between where subscriptions vs. ads reign as business models.

audiences have never had more power in distribution or creativity: we’ve seen TikTok’s algorithm expand who can achieve fame; Twitch’s livestreams reinvent parasocial connection; and companies like HQ Trivia pioneer new forms of interactive media. But audiences have no ownership or upside. Mad Realities hopes to change that.