The way the world counts and values attention has to be completely rethought. As the market reevaluates how it counts and values attention, the companies that get it right will be well-positioned to grow and their investors will profit handsomely

Today, creators can effectively make more money off fewer fans.

The attention economy has benefited corporations. The creator economy helps creators a lot more but leaves a lot on the table. Fans can’t participate in the upside of a creator’s growth for example.

When people typically talk about the attention economy, they’re referring to creators amassing the attention of an audience, and then, after they have the attention, they’re able to monetize that attention in all sorts of different ways...I think what’s really interesting about NFTs and some of the new creator economy products that are coming into ... See more