The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
martinweigel.org
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
From this point on, growth was not just good, but the primary aim of political and social systems. We all know now where that has taken us, but some saw it early, including the economist and retail analyst Victor Lebow in 1955: Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of
... See moreBrian Eno • Citizens: Why the Key to Fixing Everything is All of Us
A critical assumption of this early model was this: Pairing relevant advertising messaging with quality editorial was vastly more successful for marketers – particular brand marketers – than advertising messaging delivered devoid of context.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
Why are we seeing a global homogenizing of culture across every dimension that counts? Why has Hollywood become so creatively bankrupt that nobody bothers watching that oh-so-predictable-52nd sequel to a superhero movie? Why have pop songs become so objectively similar? Why is everyone following the same formula for their posts on Instagram and hum... See more
invencion.com • Culture & the Algorithm.
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies, ... See more