The Tipping Point

If you have the discipline to focus on the early adopters, the majority will come along eventually. But it must start with WHY. Simply focusing on so-called influencers is not enough. The challenge is, which influencers?

While we collect marbles, baseball cards, and antiques in order to hold on to them while they increase in value, the purpose of collecting contacts is to give them away—to match them with other contacts. Whenever you introduce people, instead of one plus one equaling two, it equals two to infinity—because when we make a successful connection, we ar