The Tinderization of the Internet

Not everyone who joined a bowling league (when people did such things) loved bowling. Many loved being with other people first and bowling came second or not at all. Being together is what mattered. The venue did not.

This is the Bowling Alley Theory of the Internet: that people are online purely to meet each other, and in the long run the venues wh... See more

In all the clamour over ‘the virtual’ and ‘the digital’, we tend to forget that social media is more about the social than the media - it’s about people coming together and what people think about us and what we think of ourselves because of that.

On the other side, new social spaces will continue to emerge and bring with them new rulesets, dynamics, and discovery algorithms to connect new people in new ways. We argue that this is the primary value of social networks and should be their sole focus: developing and providing different “flavors” of content and algorithms

creating real connection with people