The Tao of Shemarya

If the talent within your organization wants to write, produce, create elsewhere, then with a new business model that enables equity and investment in the individual by that brand, that is beneficial to the both parties bottom line. Again, look at the record industry: emphasis on the talent (artist) only drives more value and more revenue for the l... See more

Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more