The summer of outdoor commerce

As shelter-in-place laws start to relax across the U.S., and businesses begin to reopen—or at least to start thinking about it—everyone from retailers, restaurants, hairdressers, fashion boutiques, and building managers are desperate to overhaul their spaces with new safety protocols so they can protect employees and customers —and start making mon... See more

Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.