The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
The Subscription Value Loop: A framework for growing consumer subscription businesses
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
amazon.com
Attachment and Bundling Potential for Act II, III, and Beyond (A-)
Nikhil Basu Trivedi • The Farmer's Dog: A Consumer Subscription Case Study
Instead, I argued, the goal of business should be to start with the wants and needs of a particular customer base, then create a service that delivers ongoing value to those customers. The idea was to turn customers into subscribers in order to develop recurring revenue. I called the context for this change the Subscription Economy.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com