The Story Behind The Edge

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

Only decades ago, the average person had one source of information, if any — the local newspaper. It’d take an hour, tops, out of their day. 1 hour out of 16 waking hours, or 6%. The rest of the day was spent making, creating value, conversing with others — 94%. Desires were simple — work for food and housing and a way to get around, find love, rai... See more

Every day, we are impacted by hundreds of digital experiences. And right now, we’re largely prevented from curating collections of these impactful experiences with friends.