The Story Behind The Edge

At its core, The Edge is my answer to a lifelong question: How does one find fulfillment? I aspired to craft a holistic lifestyle that values authenticity, breeds confidence, and emboldens personal expression. Everything about The Edge is purposeful — from original content that encourages exploration to symbolizing personal growth through a retail ... See more

The inception of The Edge comes at a time when we haven’t yet found a healthy relationship with technology. Online we’re more interconnected than ever, but at what cost? The beauty of life and human nature can’t be captured in a photo or 140 characters. So why do we try? According to the Pew Research Center about a quarter of U.S. adults say they a... See more

The demand for live experiences is happening across the generational board. Since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. People want to experience more, and businesses are evolving and entering the market to meet that demand