The Story Behind The Edge

Many of us yearn for a way to be fully online without all of the mindlessness, passivity and addiction that often entraps us. Some of us oscillate between fully online and fully offline in a sort of mad dance to establish what feels right. Others have lost hope that it’s possible to engage in a way that feels true and alive, and have resigned to us... See more

Because of our genetic need for community, novelty, and connection, the markets for third places, communities, and experiences are massive. The experience economy is growing four times faster than the consumption economy, Starbucks is worth $103 billion, Country Clubs alone are a $24.5 billion industry in the United State, and the amount we spend o... See more

As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the perf... See more