The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

tips on enhancing credibility: 1. Figure out how to tell as much truth as possible, except where doing so would injure others. 2. Don’t tell lies, or even exaggerate. At all. Ever. 3. Avoid saying things that others might construe as lies. For example, “Yes of course, we’ll put our best people on the job.” (Really? Who are the worst? Says who? And

These social practices are fourfold: empathizing, giving, expressing gratitude, and telling stories. All four of these practices dignify and delight others. They constitute the basis of strong, mutually empowered ties. You can lean on them to enhance your power at any moment of the day by stirring others to effective action.

audacious in our thinking but relatably vulnerable in our self-assessment. These two qualities are the foundation of persuasion.

Tell the truth. With ordinary words you have learned the incredible power of credibility. Being who you are is powerful. Saying how you feel is powerful. To be open and real and afraid, if you are afraid, is powerful.