The Societal Problem of Only Needing 1,000 True Fans to Be Successful Online
Sam Lessintheinformation.com
Saved by sari and
The Societal Problem of Only Needing 1,000 True Fans to Be Successful Online
how Jack Conte of Patreon once framed online community: you may think your interests are niche—maybe only 1 in 1,000 people like the same things as you—but with 4 billion people online, that’s 4 million people who share your interests. On the internet, no niche is too niche.
Rex Woodbury • The Internet Killed Mainstream Culture
The Internet and the connection economy turn the economics of mass on its head. It’s now cheaper and more efficient to make edgy, amazing products for the weird edge cases (who are listening and talking and who care) than it is to push yet another average product onto the already overloaded average people in the middle of the curve.
Seth Godin • The Icarus Deception: How High Will You Fly?
The recent history of the Internet, however, warns that we shouldn’t necessarily expect the endearingly homegrown nature of these 1,000 True Fans communities to persist. When viable new economic niches emerge online, venture-backed businesses, looking to extract their cut, are typically not far behind. Services such as Patreon and Kickstarter are j... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
An unbundling of online social spaces and a retreat to the cozy web, which has resulted in a blossoming of niche creative communities