The Seven Deadly Sins of Consumer Technology

The mistake of the 1.0 platforms was to optimize for engagement—likes, clicks, and shares. This was a successful short-term growth strategy, but at the long-term cost of sustainability. For engagement includes not only joy but rage, not only mirth but sadness. Incentivizing these things creates hellishness, driving people to disengage, to become di... See more

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it trie... See more

The apparent limitation of the ad-supported media business model is that there will never be enough traffic to satisfy the beast. But while subscription revenue is stickier and gives creators more runway and short-term security, eventually the flame that started any new project will be extinguished. A new muse will need to be found.