The Serengeti Plain Fallacy: Fallacies that aren't fallacies
Veblen goods defy the traditional economic logic where a price of a good or service is inversely correlated with its demand. Instead, they are socially positional: high-end fashion, watches, cars, wine, organic food, travel experiences, and practices of self-actualization visibly and publicly convey the appearance of success, wealth, status, identi
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
If anyone knows about having a lot on the line, it’s Jordan Walters of the Silicon Valley branch of the investment house Smith Barney. Jordan is exactly the kind of person you’d look for in a financial planner: he’s calm, he’s thoughtful, and he always takes the time to listen. As we sat down in his office and sipped from the minibar-sized can of a
... See moreRom Brafman • Sway: The Irresistible Pull of Irrational Behavior
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler, “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspective 5, no. 1 (1991): 193– 206, http://users.tricity.wsu.edu/~achaudh/kahnemanetal.pdf
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Your product may not be perceived as higher value if it replaces something that costs $200. Remember that your customers are analytical, but prone to leaps of logic.