The Secret to Duolingo’s Growth

Imagine you start with a company today valued at $1 million, aiming for continuous improvement. And you consider two growth strategies over the next two years: earning a 1% gain daily versus a 90% gain every quarter. The results are dramatically different after two years. The company pursuing tiny daily gains soars to a $1.4 billion valuation, whil... See more

They’re able to sell because they leverage their relationship with their audience. But the real test of a product is whether people who have just discovered you will buy. If that isn’t happening, it’s because the basic value proposition is just not strong enough. And that’s a real concern, because it will make it virtually impossible to scale beyon

... See more

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.