The Savannah Bananas storm Fenway Park

But Southwest quickly realized that by exposing itself to even the rudiments of yield management, it could take its low fares so much lower that they practically disappeared—while the flights themselves remained profitable. Suddenly a passenger could fly anywhere on Southwest Airlines for $19. After American had beaten People Express at its game, S

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Yet her stellar performance shows that Emma Navarro is by no means intimidated by the shimmering status of Wimbledon’s wealthiest fans: the tennis phenom is, after all, a scion of one of America’s richest families, and worth more than Roger Federer, Novak Djokovic, and Rafael Nadal combined. Her father, Ben Navarro, is the billionaire businessman b... See more

Teams that maintained their MLB affiliations have also jumped on the funky name train with hopes of invigorating their brands. Pick nearly any league, at any level, and there’s a nickname or logo that will make you stop and gawk. The Carolina Disco Turkeys. The Montgomery (Ala.) Biscuits (formerly the Orlando Rays). The Minot (N.D.) Hot Tots. The R... See more

About a mile away from the Orleans Ballroom, on St. Charles Avenue, stands the old headquarters of the United Fruit Company. There they traded in bananas, shaped the history of Central America, and provided the template for the modern multinational corporation. The heyday of United Fruit can be traced to Samuel Zemurray. In 1877, he was born to a J

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