The Rule of Threes: The subscription economy from a consumer’s perspective

Jarrod Dicker of the Washington Post had a great insight about the rise of “expensable media” (think Stratechery, The Information, 2PM) and its positive impact on the creator ecosystem. This same effect could fuel a massive expansion in the consumer subscription software market that is compounded by a shift away from the office and its bundled amen... See more

Consumers want a product that is tailored to their needs, saves them time and makes their lives easier. Unlike in the early days of the internet, consumers are now willing to pay for that privilege

For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges

... See more