‘art tak[es] as its theoretical horizon the realm of human interactions and its social context’ (Bourriaud, 2002, p. 14).3 Its role is ‘to actually be ways of living and models of action within the existing real’ (p. 13).

Many creative people think these are the only options—both for them and their audience. Either they give the audience what it wants (the entertainer’s job) or else they put demands on the public (that’s where art begins).