The Robert Collier Letter Book
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
amazon.com
How to Read a Book: The Classic Guide to Intelligent Reading (A Touchstone book)
amazon.com
Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.