The Rise of TikTok and Understanding Its Parent Company, ByteDance

So what I think TikTok did was the idea of a follower graph or a social graph, is completely non-existing on TikTok. The core product is an algorithm that shows you what you want, without you actually knowing what you want.

What Pinterest was to images, TikTok is becoming for short-form video. Thanks to its infamous algorithm, the Bytedance-owned video platform now has over a billion global monthly active users, and kids and teens reportedly spend an average of 91 minutes watching TikTok per day (versus an average of 56 minutes per day on YouTube). TikTok creators are... See more