The Rise of the Community Department

Geneva was born out of this same momentum. The founders not only see a title wave of direct with consumer brands coming but also believe community should be the default GTM and customer discovery strategy for early-stage internet and DTC businesses.

But I think it’s equally interesting to look at communities of professionals in design, engineering, etc. I think those professional groups can ultimately look like social communities, as well as labor marketplaces

The SPACE model:  Support & Success : Your members answer support questions and teach others how to use your product, resulting in reduced support costs and customer expansion.Product: Members offer feedback and ideas for improving your product offering. Acquisition: The community drives awareness, leads and prospects. Contribution: The co... See more