For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more

In media, the main driver for revenue is both subscriptions and advertising. These two means fund the growth of media on the web and are platform specific. That means, when someone subscribes or advertises to something, they do so on the platform rather than the individual. The platform holds the reputation, and the individual leverages the platfor... See more