In media, the main driver for revenue is both subscriptions and advertising. These two means fund the growth of media on the web and are platform specific. That means, when someone subscribes or advertises to something, they do so on the platform rather than the individual. The platform holds the reputation, and the individual leverages the platfor... See more
Similarly, if people follow people, not companies, then bringing together a group of people, all with their own audiences and toolkits, should create more reach and ability, more cheaply, than a company that employs all those people, if they could even hire them in the first place.
So long as information processing power continues to increase, returns to authentic public communication will continue to rise as returns to prestige affiliations continue to decrease. Yet the firms that are capitalizing on the facilitation of defection—Substack, Patreon, etc.—sell a basket of features, not least of which is a kind of ersatz presti... See more