The rise of community commerce

Today, the agglomeration is no longer on physical soil. It is shifting with an extraordinary pace to its digital counterparts: internet communities, social media sites, search engines and membership marketplaces (Amazon Prime, Walmart +). We live in a new, digital country without borders. To think that eCommerce will not become the preeminent form ... See more

Micro-economies are communities:

Beyond simply marketing the the product, some companies, including Shihuituan (the Uber of convenience stores in China) have made local community leaders (their version of influencers) points of contact for logistics as well, which substantially lowers their own costs, creates more connectivity with their target communities, and shares more income ... See more