The Right Story: The secret to spreading your ideas
But when someone displays a passion for what we’ve always wanted and conveys a purposeful plan of how to get there, we allow our perceptions of what’s possible to change. We’re all hungry for a map to joy, and when someone is courageous enough to draw it for us, we naturally follow. So when you ascertain your counterpart’s unattained goals, invoke
... See moreChris Voss • Never Split the Difference: Negotiating as if Your Life Depended on It
So begin everything from where your audience is. Set out to deliver to them the feelings they want to feel. Your idea must matter to them, not just to you.
Bernadette Jiwa • Make Your Idea Matter: Stand out with a better story
When you realize that what you see as dysfunctional works for others in the system, you begin focusing on how to mobilize and sustain people through the period of risk that often comes with adaptive change, rather trying to convince them of the rightness of your cause.
Ronald A. Heifetz • The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
If we want to accomplish our goals, we need thenarratives driving our actions to be accurate and useful. We also need other people to buy the narratives we believe in if we want to attract customers, investors, employees, or any other kind of partner. So it’s worth understanding where they come from and how they grow.