Leadership, at its best, is exactly that: teaching skills, attitudes, and goals (yes, goals are both defined and taught) to individuals who are part of your organization. Most things in life require good teaching—raising a family and educating children, running a company or sales team, or coaching athletes—so it’s unfortunate that more people don’t

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No one ever made a decision because of a number. They need a story.”

— Daniel Kahneman

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“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

— Steve Jobs

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“For a long time, I looked for consensus. I think consensus is really the enemy of scale, and so ... See more

1. Customer Obsession. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. 2. Ownership. Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire c

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Once you clear these five hurdles, however, there is more you can do to improve your probability of success at scale. You can design the right incentives, use marginal thinking to make the most of your resources, and stay lean and effective as you grow. You can make decisions based on the opportunity cost of your time, discover your comparative adv... See more