The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
Michael Portamazon.com
The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
Marketing is far easier when you have fans and friends like these to count on. Producing your next project is easier when you have a real, direct relationship with an audience and can learn what they like, want, and need. Creating a perennial seller and word of mouth is possible when you have high-level supporters who are willing to evangelize what
... See moreAnything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito While those are the regulars,
This is where your passion meets your evolving business sense. Once you’ve got something produced that you can show people, don’t be afraid to promote it. Thinking like a salesperson in the not-for-profit arts world simply means persistently communicating your own passion for what you do. It does not have to be an inauthentic process.
I always advise young people to become good public speakers (top 25%). Anyone can do it with practice. If you add that talent to any other, suddenly you’re the boss of the people who have only one skill. Or get a degree in business on top of your engineering degree, law degree, medical degree, science degree, or whatever. Suddenly you’re in charge,
... See more