The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
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The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Having a clear, achievable goal in mind is crucial. When I began speaking at conferences, I set my goal on eventually speaking at An Event Apart, a web design conference for UX and front-end experts. It was run by Jeffrey Zeldman and Eric Meyer. Their speakers were people whose blogs I read every day to hone my own craft, and I wanted to be regarde... See more