The Rationale Behind a $27M Acquisition

But with a free tier to push the business, perhaps too many users were free and not enough were in the paying category. It seems that the writing might have been on the wall last June when the company announced it was laying off 14% of its workforce.

However, the companies that benefited the most from these improvements aren’t the underlying technology providers – it’s the affiliates themselves. Credit Karma and Honey are the two headliners (both were acquired earlier this year), but other successful companies leveraging an affiliate marketing model include Ebates (acquired for $1B by Rakuten i... See more

VCs are facing the "Big Budget Effect" that is plaguing Hollywood studios right now. In the year 2000 you had just three movies that had made $1B+. Titanic, Jurassic Park, and Star Wars Episode I. Today you have 45+ movies that have made over $1B, and some of them have made $2B+ like Avengers and Avatar.