Saved by Keely Adler
The Radical Potential of Semiotics & Cultural Strategy
So how do you identify what makes the consumer tick in the context of innovation? Through innovator’s insight. The really big news in terms of those insights is understanding culture.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more