At the bottom are the social media platforms. This was actually a really tough call! All of these offer such superior demand aggregation to any other offering that they should win on default. However, they barely share revenue with creators at all. When they do, it comes in the form of opaque “Creator Funds,” which are unreliable and not a way for ... See more

The same could be done on YouTube and Spotify easily. A feature that makes intuitive sense and rewards not just the content that does the best job of sucking you in, but that you think deserves your support.

The prevailing standard is a 30% platform cut, which is accompanied by another 30% Apple Store / Google Play tax if purchases are made in app.  This has led to the new wave of standalone utilities such as Kofi, micro-tipping services offering more favorable revenue sharing terms for creators.  The most recent features from big platforms s... See more

Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far, i... See more