🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

Nir Eyal growth.design

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So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.

Growth.Design • 🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

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4. 💾 Store bits of the interaction in their memories

Growth.Design • 🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

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2. 🔮 Seek the meaning of it

Growth.Design • 🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

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1. 🙈 Filter the information

Growth.Design • 🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

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Every time users interact with your product, they:

Growth.Design • 🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

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