Because if this doesn’t feel like a fit, let’s call it a clear no for now.

“I want you to have hesitation before you begin coaching with me. This isn’t supposed to be an easy decision. This is supposed to be one of the biggest commitments you’ve ever made. This is supposed to have you lean right into your edge. You do not need my coaching. And if you want to coach with me, you will find a way for that to happen.”

It is a great service to people to direct them. When someone wants your work—wants your coaching—please direct them. Don’t get all shy and deferential because money is involved.

“Because when you fish without bait, people don’t bother you, and neither do the fish. It provides me my best time to think.”

So, the truth is you don’t need a coach. In fact, nobody needs a coach. Don’t let anyone tell you otherwise. But if you want to increase your own impact and income as a coach, you might want one.

COACHING IS INCREASINGLY recognized as an essential part of professional and personal development.

Coaching is a good profession for people who are genuinely devoted to making a difference in the lives of others.

THE COACHING PROFESSION HAS a problem that is two-fold: there is a low bar for entry and a high bar for success.

The Pro coach is committed to coaching, no matter what. Failure doesn’t stop them. They are not embarrassed by their mistakes. There’s no turning back.