Kevin Werbach, a professor at the Wharton School of the University of Pennsylvania and the author of “The Blockchain and the New Architecture of Trust,” said that while “granting strong ownership rights directly to users” could potentially shift the balance of power, none of web3’s promises are guaranteed.

1. The decline of platform lock-in: The blessing (for the company) and curse (for the customer) of most Web2 businesses is lock-in — your most important data stays on the platform where you created it.