The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
amazon.com
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
To find an edge opportunity, we propose starting with a different set of questions: What do our different types of customers want (or need)? What could or should our solution include? Which of our assets would others value and why?
But the company is able to crank out high-quality work year after year because its core capabilities are rooted in its processes and values rather than in its resources. I sense, however, that these capabilities of McKinsey also constitute its disabilities. The rigorously analytical, data-driven processes that help it create value for its clients i
... See moreCan we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s mos