The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most important thing we can do for our goal?

• What’s mos

... See more

101 design rules

Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.

By Brian Collins

1. Design is hope made visible.

2. You can live your life as the result of history and what came before, or you can live your life as the cau

... See more

Scott Belsky Talk at South Park Commons

• Often designs from frustration 

• Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill 

• Taste is derived from culture and overlap of industries 

• Because of that

... See more