The Profit Impact of Business Intelligence

operational systems that serve as the sources for data; a data warehouse or collection of federated data marts that house and—ideally—integrate the data for a range of analysis functions; and a set of business intelligence and analytics tools that enable decisions from the use of ad hoc queries, dashboards, and data mining.

Business resources will help define the problems and ensure practical considerations are accounted for. Analytic resources will dig through the data and perform the required analysis. IT resources will help manage the data volumes,

Each will take a considerable amount of data collection, IT development, systems and data integration, and analytical model development, and firms could use some help with new and more productive tools for such activity.

sufficiency models”—defined as all the information needed to manage the business in seven key domains—are included in two major decision environments. One, called the Decision Cockpit, is present on over fifty thousand desktops at P&G. Another environment, called the Business Sphere, is used for management decision making in groups, and feature