The Professionalizing Creator Class

The first piece of the puzzle is democratizing creation itself. The best tools broaden the scope of who can be a creator: Figma and Canva for design; Kapwing and Veed for video; Descript and Splice for audio; Unity and Unreal Engine for gaming. Elegant, design-first tools unlock new levels of self-expression. They make being a creator more accessib... See more

But the opposite is also happening; entrepreneurial minds who have built businesses at established companies or on their own are also choosing a path to become creators themselves.

Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more