The Problem With “Content”
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The Problem With “Content”
Moodboarding as a practice is maxed out. It’s become a nearly absurdist consumer hobby, and it’s part and parcel of our algorithmic reality, targeted yet vague. Similarly, slop can’t be meaningfully curated because there are too many actors, algorithms, and microtrends being expressed simultaneously, in too many automated iterations.
BRANDS AFTER VIBES
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
Generally speaking, content is more or less worthless unless it does one or both of the following: • Supports a key business objective • Fulfills your users’ needs