The Practice: Shipping Creative Work

Go too far to please the audience and you become a hack. Lose your point of view, lose your reason for doing the work, become a hack. Focus only on the results, become a hack. On the other hand, if you ignore what you see and simply create for yourself, you’ve walked away from empathy. If there is no change, there is no art. The professional unders

The only way to find out is to engage wholeheartedly in the work. Without diligence, inspiration alone rarely yields work of much consequence. In some projects, inspiration can be minimal and effort takes over. In others, inspiration can strike and the effort needed to manifest its potential can’t be summoned.