
The Power of Habit: Why We Do What We Do, and How to Change

simple repetition: whenever you see X (a cue), you do Y (a routine).
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
The 1st law (Cue): Make it obvious. The 2nd law (Craving): Make it attractive. The 3rd law (Response): Make it easy. The 4th law (Reward): Make it satisfying.
James Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
That’s the rule: If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same. The
Charles Duhigg • The Power of Habit: Why We Do What We Do in Life and Business
Habits operate in a neurological loop consisting of three parts: the cue, the routine, and the reward. A habit could involve eating cookies: the cue might be hunger, the routine going to the pantry and grabbing a cookie, and the reward a sugar high. Or, in poker, the cue might be winning a hand, the routine taking credit for it, the reward a boost
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