The power of content-community-commerce model - ET BrandEquity
Suveer Bajajbrandequity.economictimes.indiatimes.com
Saved by Pawan Rochwani
The power of content-community-commerce model - ET BrandEquity
In the media world, the counterpart is:
- Content-market fit, i.e. making something that people want
- Community participation, i.e. fostering engagement and participation by an audience
- Community ownership, i.e. ceding ownership and control to a community
Li Jin • Progressive Decentralization for Media
It’s increasingly difficult for brands to earn media. A growing number of them are reporting on the compounding effects of a loss of revenue due to decreased affiliate sales. This will force more brands to redirect resources to other forms of creative marketing.
PM • ON NEW MUTUALISM AND MEDIA
INFLUENCERS ARE PRIORITIZING MONETIZED CONTENT AND COMMUNITIES AS AD REVENUE CAN BE UNRELIABLE