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The Pivot to Advertising Has Begun
We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive
Emma Roththeverge.com/cdn.vox-cdn.com/uploads/chorus_asset/file/23923974/acastro_STK072_04.jpg)
About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big. ‘Other revenue’ was over $4bn by the end of 2017, and if you looked at the notes to the notes, you discovered that this was ‘primarily’ advertising. By 2019 this had grown to $14bn, and I wrote about it here, pointing out that ‘Amazon’ was no long... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more