The Personal MBA: Master the Art of Business
To find the real reason why customers buy was to find the emotional core of the promise your ad needed to make. Said Kennedy in a book by the same title, “To strike the responsive chord with the reader ... is to multiply the selling power of every reason-why given.”
John Forde • Great Leads: The Six Easiest Ways to Start Any Sales Message
To get her to click, to get her to buy. Whatever that message is, it’s exactly what you need to say to all your customers, because if you can get Jenny, on the side of the road, in that situation, you’ll get everyone else.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Value Formula 1. Clarity Clarity of understanding allows you to see through contaminated thinking and move boldly forward to make a difference. Each of us is unique, with our own talents, abilities and perspectives on life. Your uniqueness is an expression of your inner self; the ‘true self’ we referred to in Chapter 4. This is the source of your a
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