
The Personal MBA: Master the Art of Business

Just remember, for most products, it’s not the product itself that people want, it’s the bottom-line benefit they’re buying.
Drew Eric Whitman • Ca$hvertising

The Advantage: Why Organizational Health Trumps Everything Else In Business (J-B Lencioni Series)
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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 34 highlights
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