The Personal MBA: Master the Art of Business
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
We’re forced to make these less-than-inspiring decisions for one simple reason—companies don’t offer us anything else besides the facts and figures, features and benefits upon which to base our decisions. Companies don’t tell us WHY. People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or dou
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don’t care. Why? Because that information isn’t helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind... See more