Saved by Severin Matusek and
The Personal Brand Is Dead
The under-18s have moved on: Tik Tok. Snap. Maybe IG. They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.
Jared Brock • Facebook Is Dead (It Just Doesn’t Know It Yet)
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
“in this version though, a lot of your story is written by others. You write your autofiction about yourself and others write their fictions about you, often anonymously, on Substacks, subreddits, messageboards like Lolcow, on Twitter and Instagram and podcasts too, and this makes things different from what has come before. The lives of these perso
... See moreStill, I think something more fundamental has been lost for all of us as social media has evolved. It’s harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us al... See more