The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
David Mannheimamazon.com
The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
In its role as a strategic approach, it avoids rigid and outdated frameworks, instead evolving in real-time with shifting trends and perceptions. The Brand Universe demands that the internal workings of a brand, or creative project, exist in perfect harmony with the outward facing image of the business. The end result here is authenticity, and perh... See more
Christopher Morency • What Even Is a Brand Universe?
Brands are forced to continually spend resources on new content to make sure that the promoting pressures are relevant given changes in population and identity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Solving the Personalization & Scale Paradox
Compounding Thoughts • Synthetic Media
Last week, I had a coffee with a publishing exec who told me he doesn’t mind the ads I run because they fit and they’re (often) written similarly to the content. The more human the ad, the better it performs. To me, that’s a form of personalization, even if there’s no proprietary “decisioning engine” crunching first-party data.