The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
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The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Personalization is a distinct communication tactic that aims to create better immediate and future business value by showing or hiding specific content to recipients in a way that is expected to align with insights into their explicit or inferred preferences.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
two key elements that are key to succeeding with personalization – namely insights and content.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
Tarang Shah • 1 highlight
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