The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

David Mannheim

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

Allan Dib • 1 highlight

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Brands want to be more than your friend. They want community.

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