The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
David Mannheimamazon.com
The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
The Personalization Wave, a Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas of the Month
Scott Belskyimplications.com
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.