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The Perils of Audience Capture
Today’s most vital cultural forms are your identity, personality, and image. And in this new cultural paradigm, the artist’s performance of themself is often more important than the art they make. The persona is the message.
The Downward Spiral: Popular Things
Under modernity, each person must be a piece in a jigsaw puzzle: completely unique but predictably so—a piece that is different from all those around it but still able to fit into a larger picture. We have more artifacts, both material and digital, than ever with which to enact our identities, yet we can never seem capable of staying unique for lon
... See moreDavid A. Banks • The City Authentic: How the Attention Economy Builds Urban America
In digital spaces, brands can have personalities and influencers with whom one has never met can feel like close friends. These are consequences of the same thing. The parasocializing force that humanizes corporations also serves to abstract the individual, collapsing individual identity into something more synthetic and structured
Koji • Spheres of Self: Performativity and Parasociality in the Metaverse
