The Perils of Audience Capture

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more

I wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.

It was clear to me that the only way to resist becoming what othe... See more

Books you read are sending you input. Your friends modeling behaviors for you. Newspapers. Tools. People you follow on Twitter. The architecture of a Gothic church beaming serenity into you—that is input too.

At the same time, you are also sending output to other nodes. Now, I am sending these ideas into my pocket notebook, which will send them to m... See more